NRI - 60sec national TVC (2009)

Leaner Smarter Rural Retailing  

Director: M Richards   Producer: B Guerin    DOP: M Dean

 This is the first properly-funded TVC produced by The Guerin Group. Matt Richards directed and created the storyboards over a period of several weeks of script refinements.

 It premiered at the NRI trade conference in Port Douglas in October 2009. The spot is designed to be cut into a series of region-specific 30 second TVC's. These will go to air in the first half of 2010. The use of Voice Over and radio bulletins allows for simple re-edits without the need for re-shoots.

 The aim with this one was to raise the production values and bring this small scale independent company in line with some of the bigger players in their field while at the same time keeping a small, warm 'local' feel.

 We had a minimal crew and shot on the RED camera through two days of pouring rain and storms. Locations were based around the Victorian town of Euroa.